Pre-Conference Workshops
Sponsored by Asia Pacific Journal of Innovation in Hospitality & Tourism
WORKSHOP - II
Jon Doe
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I’m a paragraph. Double click me or click Edit Text, it's easy.
James Doe
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WORKSHOP - II
Ms. Sarah N.R. Wijesinghe
Taylor's University, Malaysia
"Neo-Colonialism & Asian Tourism Research: Knowledge, Paradigms & Methods"
The accumulation of knowledge is a pathway to achieving power, however, another spectrum of the proverb can be understood as knowledge being a carrier of substantial power. This in turn influences the way we think, feel and see the world around us. The kind of knowledge we read, apply & produce therefore are entangled in multiple sociocultural and political systems, more so with 'globalization'. This workshop is a space for us to be critical about the power in knowledge and to understand the 'why, what and how' in writing research. As next generation of tourism knowledge producers, it is our challenge to further the notion of reflexivity to develop critical knowledge that would further our understanding of the phenomenon of tourism.
Mr. Harold John D. Culala
Far Eastern University, Philippines
Workshop II - Details
WORKSHOP - I
Dr. Rokhshad Tavakoli
Taylor's University, Malaysia
Netnography, namely a qualitative approach to study cybercultures and communities through a computer-mediated medium, is increasingly receiving attention from social scientists. Indeed, scholars from different disciplines, including marketing and sociology have acknowledged the importance of this method. The rise of netnographic approaches is mainly due to the evolutions of the Web and the emergence of online communities in various e-platforms. In online communities, users can express themselves implicitly and explicitly by sharing their desires, expectations, experiences, and beliefs. By doing so, they produce a large amount of information. The need of analyzing this large volume of available information has led to the development of various online methods and approaches, such as netnography, which have been designed to conduct research on the Web18
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Workshop I - Details